This case study shows how Falcon makes up-to-date communication material available to its intermediaries in a rapidly changing market.
Falcon Leven sells policies via intermediaries, for whom brochures constitute an important sales tool. However, legislation and regulations impose a severe strain on managing the correct versions.
As a result of legislative changes, a great deal of material is now redundant. In addition, no link can be established between sales results and marketing effort. Thanks to the use of an application developed by Sixtyseven, these problems are a thing of the past. Intermediaries are not only assured of the latest versions, they can also add a personal twist to the brochures. As well as realising a tremendous saving on printed matter (Printing on Demand pays for itself within one year), insight was also provided into the efforts of the intermediaries. This enables better coaching and direction, as well as adaptation of the resources on offer.