Menzis sells collective health care insurance policies via intermediaries and through other channels. The sales channel comprises Menzis, the intermediary, the employer and employees. The challenge was to ensure that the message impact was not weakened across these links, but rather strengthened.
The decision was first made to use MenzisConnect, an internet portal based on the Sixtyseven ChannelOne module. Intermediaries can access this portal to find, adapt, personalise and send complete campaigns with mail packs, follow-up and e-mail marketing. Format, colour and copy are based on the intermediary logo and premium calculations, depending on the employer.
The power of communication among staff members themselves has also been leveraged. Providing collective reward for collective participation encourages collective effort. A website, posters and flyers were created for this purpose, all of which can again be fully customised for each intermediary and employer. Consequently, ease-of-use and accessibility have resulted in overwhelming participation by intermediaries. Because the campaign is also owned by the intermediary, the degree of involvement is far greater.
Concept, design, production and logistics were realised entirely by Sixtyseven.