Challenge
Mitsubishi was looking for a hassle-free way to address its customers personally, something that every marketing organisation seeks to do. Sixtyseven was asked to develop a mail campaign to encourage Mitsubishi dealers to remain actively involved with their customers. Sixtyseven has provided the solution with MOM's CustomerOne module.
Approach
Sixtyseven developed MOM CustomerOne itself. The module makes it possible to automate customer contact on the basis of behaviour, referred to in the literature as Event-Driven Marketing. In addition to customised development and implementation of the system, Sixtyseven advised Mitsubishi on the marketing concept, provided the graphic designs, and is also responsible for producing the mail-shot.
Result
At an appropriate time, MOM CustomerOne automatically generates a card inviting Mitsubishi owners to take their car in for an MOT inspection. The dealer concerned can add his own special offer to this mail-shot, for example a discount for a car wash or a trade-in deal. The layout is created automatically in the Mitsubishi house-style and the wording and visuals are geared towards the recipient. In the near future a link will be made to the images database, as a result of which the mail-shot will also depict the relevant car model. Without any further work for the dealer, the mail-shots are then printed digitally and sent. The dealer receives a print-out list to follow up and, of course, customers in the showroom!